Dr. Jaspreet
Associate Professor, Delhi, South

Dr. Jaspreet has 17 years of academic & industry experience and she encourages her students to be collaborative, adaptive and develop a problem-solving mindset. She specializes in teaching Marketing fundamentals, CEM, Entrepreneurship, Marketing research, Data analytics, Digital Marketing, Advertising, Strategic Management, E-commerce, Brand management and Consumer behavior, Digital Marketing, Meta-analysis, Qualitative research.

Her academic qualifications include a Ph.D. in Management (Marketing), M.Phil. (Management), PGDM (Management, Marketing and IT), a B.Sc degree in Textile Design and a Diploma in Digital Marketing. Dr. Jaspreet is a recipient of GRABS Teaching and research excellence award 2015, Best researcher award by ITSR 2020, Best researcher's award in SAMMAN 2021. She’s published 12 scopus and indexed journal from ABDC list.

In research, her interest areas include Consumer Behaviour, Digital Marketing, Meta-analysis, Qualitative research.

Dr. Jaspreet’s personal motto is: Simplify research & analytics to help students solve real-time industry problems using concepts.